The CRM you don't trust is the CRM you report from
Most event reporting runs through CRM data that its own users call mostly inaccurate, and adding AI on top will not fix it until someone owns the join between the guest list and the record.
Beat
Data & CRM
The records underneath every event report, and what happens when they are wrong.
Matching the attendee list to the CRM: where AI helps and where it quietly breaks things
AI is good at proposing which attendee is which CRM contact and bad at knowing when it is wrong, so the workflow that holds up has the model suggest and a person approve every match.
The follow-up that went out nine days late
Slow post-event follow-up usually traces back to an ownership question nobody answered before the event, and fixing it starts with a few decisions made in advance rather than a new tool.